In this edition of The Book by A&R Duty, Zoric shares how faith, family, and fierce self-belief shaped his journey from Northern Nigeria to the soulful release of his debut EP — a raw, heartfelt testimony to purpose, pain, and perseverance. Zoric Is Here to Stay: From Humble Beginnings to
Joey Akan on The Book: Insights into Afrobeats, Resilience, and the Power of Storytelling We had an amazing chit-chat with Joey Akan on The Book! Joey Akan is a name that resonates deeply within the fabric of Africa’s music ecosystem. As a celebrated music journalist, cultural critic, and storyteller, Joey
Lammy A: Redefining Nigeria’s Creative Industry with Vision, Resilience, and Community Impact. Lammy A: Redefining Success in the Creative Economy In the vibrant tapestry of Nigeria’s creative landscape, few names shine as brightly as Lammy A. Known for her audacious storytelling, innovative strategies, and unyielding passion for the arts, Lammy
“Motolani Alake: From Critic to A&R Coordinator – Unveiling the 10 Commandments of Music Critique” Welcome to “The Book” interview series on A&R Duty, where we delve into the lives of the faces shaping the future of our Industry. This paper features Motolani Alake, former music critic who has carved
Oladips: The Fearless Rapper Defying Norms and Shattering Controversy in Nigerian Hip-Hop” When you think of Oladips, one might recall his undeniable talent in the Nigerian rap scene, but just as prominently, his name is often associated with controversy. Most recently, the “Lazarus” incident stirred the internet, but as
Bizzle Osikoya: The Visionary A&R Powerhouse Propelling Afrobeat’s Global Dominance in 2024 “From nurturing local talent to shaping global Afrobeat, Bizzle Osikoya’s A&R expertise continues to redefine the Nigerian music landscape.” Abiodun “Bizzle” Osikoya is a dynamic force in the Nigerian music industry. Co-founder of The Plug, a leading entertainment
The First A&R Man: The Origins of Artist and Repertoire In the vast world of music, filled with artists, producers, and labels, one key figure often remains in the background yet plays a vital role in shaping the sounds we love: the A&R man. Short for Artist and Repertoire, A&R
The 5 Importance of A&R in the Music Industry in 2024 The music industry has undergone significant transformations in recent years, and the role of Artists and Repertoire (A&R) representatives has become more crucial than ever. As we navigate the ever-changing landscape of 2024, here are five key reasons why
Unlocking the Secrets of Kiing Lu’s Success in the Music Business Kiing Lu: The Culture Entrepreneur with a Militant Mindset In the world of music, few people can boast of a journey as multifaceted and inspiring as that of Lucas Emeodi, better known as Kiing Lu. A culture entrepreneur, A&R,
Unpacking the Creative Genius of FirstKlaz From Abuja to the World: FirstKlaz’s Unique Approach to Music and Art Last year, I had the pleasure of interviewing FirstKlaz, and I can confidently say it’s been nothing short of inspiring to witness his meteoric rise since then. For those unfamiliar with him,
